With the advertising campaign entitled “La voce dei leader”, rolled out in print, the aim was to highlight the Consortium’s activities, its successful model and the results achieved over the past 20 years.

This was done through the voices of leaders of companies associated with the Consortium who, with a forward-looking vision, expressed the value, importance and pride of belonging to the CONAI system today, in a context in which CSR, sustainability, transparency and environmental protection are issues of great attention and social interest.

The print campaign was planned in the main national daily newspapers in the final months of 2018 and in 2019.