“Muovi il futuro” is the communication campaign, developed in collaboration with the Italian National Olympic Committee – CONI, with a clear objective: to transform the values of sport into a concrete drive towards a more circular future.
The campaign highlights the parallel between an athlete’s journey and the path needed to build a more sustainable model. Every effort and every small improvement contribute to the final result.
Delivering this message will be four young protagonists of Italian sport: Simone Alessio, Olympic bronze medallist at Paris 2024 in taekwondo; Chiara Pellacani, diving gold medallist at the 2025 World Championships in Singapore; Sofia Raffaeli, bronze medallist at Paris 2024 and the first Italian athlete to win an individual gold medal at the World Championships in rhythmic gymnastics; and Francesco Ettore Inzoli, European Under-18 long jump champion and one of the emerging talents of Italian athletics.
Massimo Callegari, a Mediaset personality and one of the most renowned voices in the world of sport, is the narrator of the campaign.