Nicolas Ballario introduces Rinascimento per l’Ambiente, a project created for the 25th anniversary of CONAI. It pays homage to packaging, which should no longer be considered waste. Instead, it is a valuable resource that becomes a masterpiece within the metaphor of art.

Thanks to recycling, plastic packaging can be reborn, giving life to new objects. When packaging is reborn, the planet is reborn too. This is the Renaissance of packaging according to CONAI, now 25 years strong.

The human figure is central in Renaissance art, just as in recycling: because the rebirth of packaging, including wooden packaging, depends on our small daily actions like correct separate collection.

Renaissance portraiture reflects a profound human desire for eternal life. Just like aluminium packaging, which can be recycled 100% and infinitely, avoiding waste and protecting the environment.

Steel packaging as status symbols in Renaissance portraits? Yes indeed, because according to the philosophy of the circular economy, packaging is not waste but a precious material, like a jewel, that can be endlessly recycled and used to create new items.

In art as in recycling, details matter. Always look for the symbols on bioplastic bags that certify their authenticity: only real bioplastic bags can be reused for collecting organic kitchen waste, which then becomes compost – a valuable fertiliser for the soil.

Renaissance portraits celebrate human beings, depicting their essence and uniqueness. We all have only one life, but paper and cardboard – when correctly recycled – can have many, helping to protect the planet, which, like us, has only one.

In the Renaissance, as in recycling, perspective is everything. Can glass packaging be considered precious? It depends on your point of view: glass can be endlessly recycled, which is gold for the environment.