Citizens
Citizens
Awareness of the importance of separating, recovering and recycling waste is essential for everyone to manage it effectively.
For this reason, CONAI has always communicated widely on these issues: through the media, in schools, universities, companies and institutional settings.
“Buona la seconda” highlights the importance of giving packaging a new life by turning classic films into stories of sustainability
“Un sacchetto di cose da fare per l’ambiente” raises awareness about the proper use of different types of shopping bags, encouraging reuse, recycling and waste reduction
“Rinascimento per l’Ambiente” celebrates recycling: 14 portraits transform packaging into masterpieces, highlighting people and the resources we regenerate.
“Oltre le apparenze” raises awareness about proper organic waste collection, showing that compostable bioplastics belong in the organic bin, not in plastics.
“La voce dei leader” highlights the Consortium’s results and model through corporate testimonials on sustainability, pride and responsibility, published in leading newspapers.
The “CONAI turns 20” campaign celebrates recycling milestones through original illustrations, published in leading newspapers and on tablets.
“Da cosa rinasce cosa” portrays recycling as the rebirth of packaging, showcasing new objects that symbolise the results of separate waste collection.
Since 2023, environmental labelling has been mandatory; it may be digital, and collection rules vary by municipality.
The “Gemelli” campaign presents an alter ego alongside companies, highlighting partnerships, consultancy and commitment to packaging recycling.
Stella and Gabriele from Casa Abis show, with irony, how proper separate waste collection helps the environment… and couples’ life.
Sponsored an initiative by Corriere della Sera that brings together local areas and innovation, with events, a magazine and projects dedicated to eco-design in packaging.
“Il mio Pianeta” is a tour across seven cities, featuring flash mobs and social media activities to promote proper packaging disposal.
The exhibition “Da Cosa Rinasce Cosa” shows, through the photographs of Chris Broadbent, the rebirth of packaging thanks to recycling.