The documentary “Tutto si trasforma”
The documentary “Tutto si trasforma”, dedicated to the 25th anniversary of CONAI, traces the origins and development of the Consortium through to its present-day achievements (with a 73% recycling rate, Italy having already surpassed the EU 2025 targets), drawing on archive footage and exclusive interviews with policymakers, business leaders, researchers and experts. It thus outlines the portrait of a unique organisation – private in nature yet operating for the public good – which today, thanks to cooperation between businesses, municipalities and citizens, serves as a cultural and organisational reference point for the circular economy.
Ultimately, “Tutto si trasforma” tells a chapter of Italian history: a story of far‑sighted ideas and investments aimed at building genuine environmental awareness in Italy, together with a system for separate collection, recycling and recovery of packaging materials that is remarkably effective.