The SUP campaign, promoted by Corepla and Coripet and sponsored by the Ministry of the Environment and Energy Security and by CONAI, aims to raise public awareness of the importance of correctly disposing of PET bottles in separate collection to reach the 77% collection target required by the European Union by 2025.
The campaign uses TV adverts and multichannel content created with Andrea Pisani, an actor and comedian able to deliver messages that are accessible and engaging for the general public.
PET bottles can have a second life, but only if everyone commits to separating them correctly both at home and outside.