Awareness

Casa Italia 2026 Campaign

Campaign details

CONAI was a key player at Casa Italia with Arte Circolare, the exhibition project that tells the story of sustainability through the language of art, on the occasion of the Milano Cortina 2026 Winter Olympic Games.

Arte Circolare was hosted within the “MUSA” exhibition, set in the Triennale di Milano, chosen by CONI as the venue for Casa Italia. Specifically, the winning works from the first four editions of the award of the same name were displayed—an initiative that aims to promote the spread of a culture of environmental respect through contemporary art.

The curator of “MUSA”, Beatrice Bertini, guided visitors on a journey through culture, sport and sustainability, where the works of the four young artists represent the strength and vision of the circular economy.

The same strength and shared vision are embodied by the athletes who train for four years to face the Olympic challenge: a story told by Valentina Rodini, Massimo Stano and Mara Navarria, rooted in consistency, collaboration and respect.

In this video, Arte Circolare thus became the symbol of the memorandum of understanding between CONAI and CONI, signed at Casa Italia to launch awareness-raising and training projects on recycling and reuse in the context of sporting events, and it represented a meeting point between creativity, innovation and environmental responsibility.

CONAI at Casa Italia with the Arte Circolare project

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