Awareness

Buona la seconda

Campaign details

Buona la seconda is CONAI’s new initiative to remind young people (and others) of the importance of protecting the planet by giving packaging a second life.
The campaign playfully references cinema by presenting a festival of “second hand” cult films: five classics of the seventh art transformed into stories of sustainability.

Buona la seconda

Andrea Pisani takes on the role of the film critic, commenting on the imaginary reinterpretations of five classics:

  • L’imballaggio che visse due volte (“Recyclo”, from Vertigo)
  • Quei bravi imballaggi (“Goodpackaging”, from Goodfellas)
  • Il talento di Mr. Recycle (“The Talented Mr. Recycle”)
  • Tesoro, mi si sono ristrette le emissioni (“Honey, I Shrunk the Emissions”)
  • Nosprecatu (“No-waste-atu”, from Nosferatu)

Useful links

Press realease

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Videos

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