In 2023, CONAI updated the name of the campaign that became “A bag of things to do for the environment” (“Un sacchetto di cose da fare per l’ambiente”).

The purpose is the same: environmental education and awareness campaign for Italian citizens communicating that:

• the environmental impact of different plastic and compostable‑bioplastic carrier bags and shopping bags;
• the informed choice consumers can make to reduce their use by opting for bags with lower environmental impact.

The 2023 communication highlights the importance of not wasting bags, and of reusing them as much as possible, until the end of their life, to help protect the environment in which we live.

The new campaign is “A bag of things to do for the environment” (“Un sacchetto di cose da fare per l’ambiente”).

Between April and May, the main retail chains in the large‑scale retail sector voluntarily implemented the campaign activities, giving visibility to the information materials (leaflets, information signs, posters, radio announcements, videos etc.). The “A bag of things to do for the environment” campaign is also active online and on social media (Facebook, Twitter, Instagram and LinkedIn).

The previous campaign “Save a bag. Save the environment” (“Salva un sacchetto. Salva l’ambiente”) and aimed to educate and inform citizens about the conscious use of different types of bags, their environmental impact and the importance of avoiding waste through correct re-use and recycling.

The main retail chains in the large‑scale retail sector voluntarily implemented the campaign activities, giving visibility to the information materials (leaflets, information signs, posters, radio announcements, videos etc.). The #controglisprechi (“#antiwaste”) initiative was also active online and on social media (Facebook, Twitter, Instagram and LinkedIn).

The campaign encouraged consumers to use the three main types of bags more consciously: ultra‑light biodegradable and compostable carrier bags for loose food (fruit and vegetables, deli counters, bakery), which can be disposed of in the organic waste collection; regular biodegradable and compostable carrier bags, mainly distributed at checkouts and which can also be reused for organic‑waste collection; reusable plastic bags, which are for re-use many times for shopping or repurposed for other uses, and eventually disposed of in the plastic collection once worn out.

The campaign’s communication tools included, in addition to the operation’s name and logo, a video published on social media explaining the different types of bags and encouraging their correct use, a communication kit for food‑retail chains and another for non‑food retail chains. An example leaflet from the campaign: Leaflet_shopper_esempio