Pesto Fresco Buitoni
Nestlé Italiana S.p.A. / Pesto Fresco Buitoni / 2013
Nestlé has redesigned the packaging of Pesto Fresco Buitoni, eliminating the inner lid in PP (polypropylene) that separates the product from the sealing film. The result of the intervention was a 35% savings in raw materials and improvement in logistics, optimising the load per pallet. Furthermore, the new design was also studied to make it easier to empty the tray, therefore also facilitating transfer to separated waste receptacles. As of 2009, Nestlé Italiana SpA has employed an Environmental Management System certified to UNI EN ISO 14001 standards.
Raw material saving
Simplification of the packaging system
Conai Eco Tool