Liquid laundry detergent from the General Line

Henkel Italia S.p.A.  / Liquid laundry detergent from the General Line / 2013
Domestic detergent
The version prior to the intervention consisted of an HDPE bottle with handle and polypropylene cap with cup dispenser. The new bottle is made in transparent PET with 25% post-consumer recycled PET and HDPE cap. With the new system the weight of the bottle was reduced by approximately 37%, while the cap weight was reduced by 75%. This permitted the use of lighter third party cardboard by 20%, and enabled benefits from a logistical point of view (25% more products transported per standard pallet). The company is certified in accordance with standards UNI EN ISO 9001 and UNI EN ISO 14001.

Prevention cornerstones

Raw material saving
Use of recycled material
Logistics optimization


The reduction of packaging size and the use of recycled raw materials, in addition to optimisation of logistics through the redesigning of the bottle geometries contributed to significantly improved environmental parameters.
0% |
25% | 50% | 75% | 100% |

Source: Conai Eco Tool